Télécharger Kapferer on Luxury How Luxury Brands Can Grow Yet Remain Rare PDF En Ligne

Kapferer on Luxury How Luxury Brands Can Grow Yet Remain Rare

de Kogan Page

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Télécharger Kapferer on Luxury How Luxury Brands Can Grow Yet Remain Rare PDF En Ligne - Kapferer on Luxury addresses the No 1 challenge of all major luxury brands today How can these brands pursue their growth yet remain luxury How do you reconcile growth and raritybr Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from JeanNoël Kapferer a worldrenowned luxury analyst and coauthor of the reference book The Luxury Strategy br Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the luxury dream adapting the internet to luxury demands rewidening the gap with premium brands competition facing the demand of the Chinese clients the importance of nondelocalization rising sustainable quality and experiential standards developing real luxury services and managing luxury brands within groups without diluting their equity and morebr As such Kapferer on Luxury is the perfect and timely resource for luxury executives communication managers luxury observers and advanced students willing to deepen their understanding of this major luxury challenge

Details of Kapferer on Luxury How Luxury Brands Can Grow Yet Remain Rare

Le Titre Du Livre	Kapferer on Luxury How Luxury Brands Can Grow Yet Remain Rare
Auteur	Kogan Page
EAN	B00TX3M5JY
Livres Format	Ebook Kindle
Langue	Anglais
Nombre de pages	240 pages
Editeur	Kogan Page
Nom de fichier	kapferer-on-luxury-how-luxury-brands-can-grow-yet-remain-rare.pdf